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Every minute of the day we make hundreds of choices; in fact various internet sources estimate we make about 35,000 remotely conscious decisions every day. We decide what we want to eat, where we want to go, who we want to go with, and ultimately how we want to go about our lives.  Most of our decision making seems relatively unconscious to us, and it's probably a good thing. Just imagine what would happen if our brains had to decide every breath we took, every muscle we moved, or even observe and react to every stimulus change in our environment; how overwhelmed we would be then. 

So to manage this we create automatic, habitual responses to deal with these choices for the most part unconsciously. We create predecided, default decisions about how we will react to specific events around us based on our preferred experiences of our past. This is our neural feedback loop in full swing. This works well for some of the simple repetitive decisions that we make. It works to...